Most entrepreneurs are artists because they are in the business of creating or building something new. Something that didn’t exist before them. Otherwise, they are able to creatively improve upon an existing idea.
But not all artists are entrepreneurs. The reason being that it’s difficult for most artists to part with a work after it’s completed. Most times, it has sentimental value to the artist, which is why many artists create for the mere love of it after being inspired. Typically, it isn’t until people start encouraging the artist to sell their work that business even enters their mind. It may start with family members or friends, and spread through word of mouth until you realize you create what someone wants to buy. When it works, it’s a work of art.
Entrepreneurs and artists share at least 7 common traits:
1. Ability to work independently without supervision
2. Seeing inspiration outside of traditional settings
3. Passion for what they create
4. Vision to see the end result before they begin
5. Focus and persistence despite challenges
6. High level of creativity
7. High energy followed by a need for down time to recharge
So it’s not unusual for the two worlds to collide, as it did for artist, Boris Jairala, who discovered a new professional life calling from what began as a hobby. Previous attempts at starting his own business failed. It wasn’t until he combined what he absolutely loved to do, which was paint and create frames, that he found his niche.
Boris was an artist since he was a child, but it wasn’t until his half boxer/half pit bull dog, Chase died after fourteen years that entrepreneurship and art collided. Up to then, Chase had been extremely protective of the family, and a real part of it.
While coping with the loss of his father a week prior and now his dog, Boris threw himself into his art hobby. He painted a portrait of his father and one of his dog. Then, he wanted a place to keep things that were important, so he decided to create a special frame that would hold things behind it. He then wondered if he could also add the ashes. It’s a way to preserve it all in one place.
He can also add audio to it for a special song or recording of the person or pet’s voice. And he customizes the frame to match the interior of a person’s home.
When friends and family visited and saw it, they began asking Boris to create a special frame for them, which is how his new venture was born. He calls it Here After Frames. Below he shares insights and lessons learned.
I had an opportunity to speak with Boris about The Art of Entrepreneurship. Here’s what he had to say.
Q&A INTERVIEW WITH BORIS JAIRALA:
1. When did you first realize you were an entrepreneur?
I realized when I was 19 and bought into my first company. I ran my own office in Manhattan for Body2000.
2. What lessons did you learn from your first business?
I learned how being an inventor and entrepreneur can be most self rewarding career path and a true test of man’s ability to make his own way in this world.
3. When did your passion first become your latest project?
My passion for art and creating started when I was 5. I always enjoyed building and making things. Inventing products and conceptualizing new ideas. I’ve satisfied my need to do this mostly through painting.
4. What lessons have you learned from your latest project?
That ones best and most valuable asset is themselves and if you have something unique and something you truly believe will benefit others… Then go for it. put it out there! I believe in the saying, “You miss 100% of the shots you don’t take.”
5. What advice would you give to someone wanting to be an entrepreneur?
Fight through discouragement and fear of failure… it can be your worst enemy. Utilizes all your resources… there are many your not aware of.
6. What is your goal now?
The goal now is to have my products sold by most memorial product vendors internationally.
7. Who inspires you in your work?
My father, who lived the “American dream” of arriving here with just a few dollars to his name, to owning his own and very successful auto business within 15 years.
8. What is the best aspect of your work?
The best aspect of my work is that I can use my creativity to actually help someone deal with the grief of a loved one that has passed.
9. What is the worst aspect of your work?
The worst aspect is that I cannot make it available to everyone due to a lack of funds at the moment.
10. What makes your current business unique?
The uniqueness is the product the business is based on. It’s versatility allows us to customize our frames in indefinite ways.
Boris Jairala holds the only patent in the world for this unique frame. He reminds me of another entrepreneur named David Green, who began making miniature wood frames out of his garage in 1997. He loved art and making these little frames. Then, friends began asking David to create the miniature frames for them, so they could buy them. He borrowed a few hundred dollars from family to start making more of them. Today, David is worth $4.5 billion net, listed on FORBES as the owner of Hobby Lobby.
John Ruskin said, “When love and art work together, expect a masterpiece.” That’s the true art of entrepreneurship.